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I’m Luisah, owner of WPB. I started this business when I was 21, and 6 months pregnant if I may add (yes swollen feet and big tummy in the way but I’d still bake at 3 in the morning). 

I love baking! When we were living at Pacific Adventist University (PAU), my mom and I would bake every Saturday night and then I would go to the market on Sunday mornings at 6:00 am to sell the cakes. 

I am passionate about rich flavours, texture, creativity and art. And how you can turn a simple cake into something beautiful! My creations are from the heart and my hands were made to create. I use my story to inspire others so that they may find their passion and do what sets their soul on fire.

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Luisah Vele, owner of WPB

My Story

 In Dec 2019, instead of going on holidays, I baked my way through the new year. In Feb 2020, I took my own maternity leave; gave birth in March; came back in June, bigger and better. One day when my daughter grows up, she’ll know I did it all for her. 

Starting a business was never in my books. I already had a full-time job as a Graphic Designer & AV operator, and I love what I do. There’s just something about being an entrepreneur that sticks to me. But it’s not all rainbows and butterflies. I’ve made losses, had a few bad orders, closed and reopened, but through it all, giving up is never an option. When you become a parent, everything changes. 

I come from an amazing support system and that’s one of the many reasons I flourish. My family, my partner and my daughter have supported me since day one. I don’t know how to stress enough that a strong support system is going to carry you through. 
I thrive on Matthew 6:33, “Seek ye first the Kingdom of God, and all these things will be added unto you.” As a strong Christian, I fully believe that all things work together with the man above. 

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